Our Story

"If I were picking out the next generation of leaders, Nitzel would be my choice. His outrageous thinking and problem solving make him a must hire."
-Jon Spoelstra

Stand Up & Cheer is my creation, born of nearly two decades of living in the world of sports.

Frustrated athlete. Couldn't throw a curveball, catch one, hit one, or run. Chances to play professionally were zilch. I was crushed. Especially since I grew up a Pete Rose fan in Portland, Ore. and wanted to play against him someday.

I took my first job in sports as a concession worker, just hoping to meet my idol when the Philadelphia Phillies came through Portland to play an exhibition game.

I ended up selling sno-cones on a 40 degree night and Rose wouldn't sign my autograph. I noticed the beer guy selling a ton of beer that night. Even if it was cold, he still made a lot of money. I watched with amazement and over the course of the game, grew friendly with him, wanting to know his secret. His story? "American's love to buy... we hate to be sold, make it easy for them to buy and success will come your way, " he said. "Everyone buys on emotion and then justifies rationally later, think about it kid."

But, I was only 15 and the liquor laws prohibited me from selling beer. So, we talked some more at the next game. must have pestered him to no end. Finally, he told me to get some pretzels and follow him everywhere he went. He guaranteed my sales would jump. So I took his advice and begged my manager to let me sell pretzels. I followed him everywhere for the next several months. I followed the beer man with pretzels every game and guess what? My sales skyrocketed. That was my first lesson into vertical integration.

That was then, this is now. After more years than I care to count successfully marketing and building franchises into profitable ventures, I've created Stand Up & Cheer.

We work with business owners, executives and managers who are frustrated at the rising gap between sales performance and expectation, frustrated that market factors are preventing them from realizing their goals, and angry that revenues and commissions are either falling or non-existent. If this isn't a problem for you or your company, then you should skip this website and move on. If this sounds familiar, then you've found a company that understands your situation and is poised to help you overcome these or any other marketing and sales problems you might face. We're happy to help and, more importantly, we won't damage your ego. We understand that people are the most important part of the process. You're in good hands.

Give us a call at (816) 584-1187, or simply send me an e-mail. I'll respond within 24 hours.

Steve Nitzel
President